Perhaps somewhat ahead of its time, work.com was collaboration between Dow Jones and Excite @ Home. It was a personalized business site that aggregated news and information pertinent to your job. Think of it as a personalized Google page, before there was a personalized Google page.

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Inspired by Russian collectivism, the campaign actually turned that concept on its head by offering a mechanism to take control of your business environment and make it work for you, rather than being another cog in the machine.