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As part of Oracle's in-house brand and creative team, I crafted emails, direct mail, web copy, promotional materials, and signage (for Oracle OpenWorld).

Oracle has more than 20 vertical markets, including Education, Financial Services, Healthcare, Industrial Manufacturing, and Life Sciences. I worked on nearly every one of them, targeting mostly CEOs, CFOs, CIOs, CTOs, and upper management. Much of the work involved turning fairly technical language into something palatable and easy to understand.

On the left is a series of mailers (also turned into online ads) focused on securing the enterprise.

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